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Language of advertising
Krchňáková, Leontina ; Kitzlerová, Jana (advisor) ; Rajnochová, Natalie (referee)
This work is devoted to the Russian language advertising, which examines in an independent system. It aims are analyzing the text of Russian advertising in terms of its information and formal structure. It focuses on a specific aesthetic qualities of language, which the text uses. Work is further focused on the categorization of neologisms and neologisation of the Russian advertising. Next focus is on loanwords from the English language. Used research methods are descriptive and comparative. The outcome of this work is the systematization of information and the formal structure in the advertising text, we have also been shown to frequent infiltration of artistic means in the language of advertising and its active neologisation. Work can be used as a suitable basis for specifics in Russian advertising texts or a different language studies, possibly for development of marketing strategies and marketing research.
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Facing the loss: Loss figures in the postwar central european literature
Petránková, Michaela ; Činátlová, Blanka (advisor) ; Bílek, Petr (referee)
My paper will focus upon the theme of loss in postwar Central European literature in works of Nabokov, Bachmann, Bernhard, Handke, Esterhazy, and Chwin, which are narrated as a modern subject's testimony of loss. My goal is to make a collection of loss figures (inspired by Roland Barthes's Fragments of a Lover's Discourse) to examine the nature of testimony in relation to the acts of writing. Any analytical inquiry that focuses itself on the literary testimony as a work of art will have to deal with these textual mechanisms: transparency, suppression, deleting, distancing, turning over, heaviness and reduction.
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Working with Poetic Texts at Primary School
BŘEZINOVÁ, Olga
The diploma thesis focuses on work with poem mostly in lessons concerning reading and literary education and also cross-curricular usage of it in elementary school. The theoretical part is dealing with findings from the field of literary theory and didactics focusing on work with poetic text, its basic terms and poetic tools. There is also a brief development of Czech authorial poetry and reference to folk´s literature. The questionnaires of the research part are focused on usage of poetic texts in teaching in elementary school, the attention is especially put on the way how it can be applied and the degree of its application. The practical part offers a database of activities for work with poem and samples of handouts which were verified by pupils of elementary school. Methodical double-sheet for teachers is attached to the handouts for pupils.
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Language of advertising
Krchňáková, Leontina ; Kitzlerová, Jana (advisor) ; Rajnochová, Natalie (referee)
This work is devoted to the Russian language advertising, which examines in an independent system. It aims are analyzing the text of Russian advertising in terms of its information and formal structure. It focuses on a specific aesthetic qualities of language, which the text uses. Work is further focused on the categorization of neologisms and neologisation of the Russian advertising. Next focus is on loanwords from the English language. Used research methods are descriptive and comparative. The outcome of this work is the systematization of information and the formal structure in the advertising text, we have also been shown to frequent infiltration of artistic means in the language of advertising and its active neologisation. Work can be used as a suitable basis for specifics in Russian advertising texts or a different language studies, possibly for development of marketing strategies and marketing research.
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Facing the loss: Loss figures in the postwar central european literature
Petránková, Michaela ; Činátlová, Blanka (advisor) ; Bílek, Petr (referee)
My paper will focus upon the theme of loss in postwar Central European literature in works of Nabokov, Bachmann, Bernhard, Handke, Esterhazy, and Chwin, which are narrated as a modern subject's testimony of loss. My goal is to make a collection of loss figures (inspired by Roland Barthes's Fragments of a Lover's Discourse) to examine the nature of testimony in relation to the acts of writing. Any analytical inquiry that focuses itself on the literary testimony as a work of art will have to deal with these textual mechanisms: transparency, suppression, deleting, distancing, turning over, heaviness and reduction.
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